While several different people write for DESK in their own unique voices, we've established a distinct voice we filter all our writing through. It is:
Curious
We don’t know everything, and that’s exciting. We probe and pose questions rather than stating absolute truths. We challenge mainstream thinking without taking an authoritative or patronizing tone. We share our opinion confidently, understanding we may very well be wrong.
Candid
We state things as they are, without hyperbole or sensationalism. We are not afraid to get personal or address topics others might dance around. We don’t write for clicks or share disingenuous praise for payment.
Unassuming & accessible
English is a second language for many of our readers, which requires we sharpen our message and write in the clearest way possible. Plus, we just don’t like fluff and bullshit. We are plain-spoken. We avoid colloquialisms. We don’t try to impress with our intellect or use fancy synonyms when a more simple word would do.
While we want to inspire and write beautifully, we never do so at the expense of clarity.
Optimistic
We may get satirical but we are not cynical. We seek to challenge the creative community to think deeper and do better, not to shame them. We don’t take ourselves too seriously and look for any chance we get to make our readers smile. The language we use is motivating, hopeful and sincere.
Interested in writing an essay, article or tutorial for DESK? Start here.
