Desk of Tobias von Schneider

mymind updates you might have missed

We've released so many improvements and updates for mymind recently, these are old news by now.

My best products are a joke

This is an excerpt from our upcoming UX Writing book, exploring how we (as designers and copywriters) can write copy that helps people use and love our products. Sign up for book updates here [https://identitydesigned.top/blog/ux-copywriting-book]. Humor has been used to sell products since the early days

by Tobias van Schneider

The slow creep of mediocrity

Open the app. Scroll. See a baby photo, a selfie paired with a poem, somebody’s dinner. Keep scrolling. See a meme. Hit like. Type LOL, face muscles unmoving. Continue to scroll: Past a latte, an ad campaign, a polished photo shoot. Past more stolen memes and recycled jokes and

by Tobias van Schneider

A counterintuitive way to get noticed

The typical marketing strategy goes like this: Promote yourself and what you offer. That may be a product, content or your own personal brand. Tell people about it and why it solves a problem for them, then repeat. An alternative strategy, especially for those just starting out, is this: Promote

by Tobias van Schneider

Designing the future of mass transportation

You can't help but believe in Arrival when you see its philosophy for sustainable transportation. The UK-based company is set to redefine what electric vehicles mean to cities, and hopefully accelerate the future of this important industry.

by Tobias van Schneider

How to make a career change into a creative field

It couldn’t be a better time for a career change.

by Tobias van Schneider

DESK is 4: The best of the year, and what’s next

In honor of DESK’s fourth birthday, we’re sharing the top articles of the last year, and our goals for the next one.

by Tobias van Schneider

The most valuable designer

You could have one or ten years of experience. You could have dozens of awards and an abundance of praise from the press. You could nail the brief on the first take, no revisions needed. You could have a way with clients, the ability to sell or smooth over with