Desk of Tobias von Schneider

Objects of Affection — From the Desk of van Schneider — Edition №257

As always, if you missed last weeks email, its now on my blog. Last week I shared my big bucket list "Designs of my Dreams" with you. Feel free to forward this article to friends or colleagues if you like, its now open to everyone to read. Designs

by Tobias van Schneider

How to learn UX copywriting? Understand iconography.

This is an excerpt from our upcoming UX Writing book, exploring how we (as designers and copywriters) can write copy that helps people use and love our products. Sign up for book updates here [https://vanschneider.com/ux-copywriting-book]. Understanding where and when copy is necessary is just as important as

by Jon Vio

Monthly portfolio inspiration of September 2020

Once a week, we select two portfolios created with Semplice to feature in our Best Of Showcase. Here we've collected September's finest.

by Tobias van Schneider

Design in Lebanon 🇱🇧 featuring Studio Safar

In our latest Design Around the World series interview, we are exploring a complex and dynamic design community: Lebanon.

by Andy

No more boring apps

In 1970, artist John Baldessari took his entire life's work of landscape paintings, lit it ablaze, and watched decades of work burn to ash.

by Tobias van Schneider

My best products are a joke

This is an excerpt from our upcoming UX Writing book, exploring how we (as designers and copywriters) can write copy that helps people use and love our products. Sign up for book updates here [https://identitydesigned.top/blog/ux-copywriting-book]. Humor has been used to sell products since the early days

by Tobias van Schneider

The slow creep of mediocrity

Open the app. Scroll. See a baby photo, a selfie paired with a poem, somebody’s dinner. Keep scrolling. See a meme. Hit like. Type LOL, face muscles unmoving. Continue to scroll: Past a latte, an ad campaign, a polished photo shoot. Past more stolen memes and recycled jokes and

by Tobias van Schneider

A counterintuitive way to get noticed

The typical marketing strategy goes like this: Promote yourself and what you offer. That may be a product, content or your own personal brand. Tell people about it and why it solves a problem for them, then repeat. An alternative strategy, especially for those just starting out, is this: Promote