Product/Business - The DESK Magazine (Page 4)

The Startup That Never Started: Lessons from .Mail

.Mail (I'm going to use DotMail here, for easier reading) was an email app concept I originally came up with and designed in 2010. DotMail never saw the light of the day. It never launched and it would haunt me for many years to come. This is the

by Tobias van Schneider

Lauren Singer runs a company with one business goal: Go out of business

Lauren's company, The Simply Co., sells cleaning products that are sustainable and toxin-free. And while Lauren’s glad people are choosing to purchase products that don’t hurt the earth, she would rather we all make them on our own.

by Tobias van Schneider

The Product Midlife Crisis

In the product world we often like to talk about something called product market fit (PMF). Product market fit usually stands at the very beginning and is considered the most important thing when building a new product. It's an abstract definition of course. Simply put it means that

by Tobias van Schneider

The Broken Window Theory In Product Design

The original theory states that maintaining urban environments to prevent small crimes such as vandalism or public drinking will help to create an atmosphere of order. And most importantly, will prevent more serious crimes to happen. Let me give you a specific example of New York City not all that