Product/Business - The DESK Magazine (Page 3)

The universe of shared brand equity

Look at any tech or direct-to-consumer company today and you will quickly notice a visual trend: Simple, sans-serif logo. Short, punchy tagline. Clean, approachable branding.

by Tobias van Schneider

How can we build an extension of your mind?

For the first time last week, I wrote about a new project that has consumed a large part of the last year for me.

by Tobias van Schneider

Behind the Carbonmade onboarding UX (a case study)

Designing an effective onboarding experience is a balancing act between solving as many potential questions or roadblocks as possible, while at the same time not overwhelming the user with too much information.

by Tobias van Schneider

A new secret project — An extension of your mind

This is what came first. Just a daydream, really, something we wished existed. Everything we built followed this mantra.

by Tobias van Schneider

Why I love running a business

If you’re interested in psychology, build a product and run a business. It is a vocation inherently about the human mind.

by Tobias van Schneider

My new secret company

Building portfolios has been a big part of my life and career for 15+ years now, from the dozens of times I’ve re-designed my own portfolio, to the countless times I reviewed portfolios as a creative director or at events, to the company I run today.

by Tobias van Schneider

The art of doing

I’ve written about this so many times. Directly and indirectly, inspired not only by my own thoughts, dreams or concerns, but often those around me. A conversation with a friend that keeps repeating itself, in circles, again and again.

by Tobias van Schneider

When your target audience is yourself

It's easier to build something for your target audience if you're in it.

by Tobias van Schneider

Become a DESK partner and share your product with our readers

If you've been reading here for a while, you know that DESK marked its two year anniversary just a couple months ago. What began as a weekly email newsletter eventually turned into a full-blown blog (the one you're reading right now) with a regular publishing schedule.

by Tobias van Schneider

Full time vs. freelance vs. on your own

I've recently looked back at my (still fairly short) career, trying to find a pattern in my decision-making and understand exactly what makes me happy.