Product/Business - The DESK Magazine (Page 2)

The business of hype

You remember the days. When you anticipated a new album like a child on Christmas Eve. Or when Disney placed their special feature films “in the vault” before reissuing them 10 years later. Or when Black Friday actually offered exclusive, valuable deals worth standing in line for.

by Tobias van Schneider

The mymind.com roadmap: A letter from the founders

Your mind is growing and so are we.

by Tobias van Schneider

Finally, fresh color combinations for your visual projects

We see many people use mymind for visual inspiration – from creating mood boards for a design project to collecting decor ideas for their new apartment. So we created a little gift, just for them.

by Tobias van Schneider

Luck is a dangerous word

I like to joke that when someone asks how you became successful, just say you got lucky. This answer satisfies everyone. It's all people expect and need to hear.

by Tobias van Schneider

A counterintuitive way to get noticed

The typical marketing strategy goes like this: Promote yourself and what you offer. That may be a product, content or your own personal brand. Tell people about it and why it solves a problem for them, then repeat. An alternative strategy, especially for those just starting out, is this: Promote

by Tobias van Schneider

The glue to your product UX: Consistent microcopy

Good UX copy is consistent. That requires making decisions about your brand voice, perspective, style and strategy from the beginning, and sticking with it.

by Tobias van Schneider

Welcome to The Startup

This is it. After two weeks spent poring over your welcome packet, studying the internal Wikipedia, jotting down countless ideas and agonizing over your first-day outfit, you’re here.

by Tobias van Schneider

Can a utility brand be an emotional brand?

An emotional tech product is a lifestyle product. It doesn’t necessarily solve a problem. It’s there for entertainment. It’s not a product that people need, it’s a product they choose. Think Netflix, TikTok or Instagram.

by Tobias van Schneider

For ONE magazine, print is far from dead

We've been talking about the death of print for so long now, the conversation itself long dead. While its true media has moved mostly online, print has persisted. That's especially true for the fashion industry.